Why BTS’s BBMA Win is Groundbreaking for Asians Breaking into the American Music Industry

BTS Accepts Billboard Award for Top Social Artist


Last night (5/21/17) at the Billboard Music Awards, Kpop group BTS (방탄소년단) accepted their first American music award for Top Social Artist. This group of seven won against well-known stars such as Justin Bieber, Selena Gomez, Ariana Grande, and Shawn Mendes.

This was an iconic moment, not only for Kpop fans but for Asian Americans as well. Although musicians such as Psy and Charice Pempengco have briefly entered the American music industry, very few Asian pop artists have created enough traction to win an award as prestigious as a BBMA.

To have a group of Asian faces win an award like this is groundbreaking because it shows that Asians have a place and an audience in this industry. For a long time, Asians have been stereotyped as William Hung’s, therefore, being uncool or unworthy of gracing the musical stage.

BTS’s win is a step to destroying those stereotypes and bringing in Asian faces into the music industry. This kind of change does not take place overnight. But it will happen. BTS’s win is indicative of that.



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